JHF

JHF (Just Have Fun) began as a skate crew in 1998 in Tehachapi, California, formed by friends who adopted JHF as a reminder to keep skating fun and not take it too seriously. In 2016 Boo Johnson, a member of the crew since childhood, launched the brand under the same name focusing initially on headwear and later expanding into apparel such as T‑shirts and hoodies.

The brand grew organically from a local skate community ethos into a licensed clothing line through Grizzly Griptape, eventually broadening into a full lifestyle label. Its approach remains rooted in that original positive message, embodied by Boo Johnson’s involvement and influence.