Primitive

Founded in Los Angeles in 2014 by professional skateboarder Paul Rodriguez, Primitive quickly became known for its fusion of classic skateboarding and streetwear culture. The brand offers premium skateboard decks, apparel and accessories, highlighted by collaborations across music, anime and global brands.

Primitive’s team features leading pros like Paul Rodriguez, Wade DesArmo, Tiago Lemos and Miles Silvas. Their collections are built around clean design, bold graphics and references to pop culture, especially through high-profile projects with artists and franchises.

Primitive’s creative spirit and close connection to skateboarding's global community has made it a key name on both the streets and the contest circuit.