Shoe Goo

Shoe Goo started in California in 1972, invented by a tennis player who wanted a way to prolong the life of his sneakers. It quickly found favor among skateboarders for repairing worn-out soles, patching uppers and reinforcing high-wear areas.

The adhesive is strong, flexible and waterproof, making it a staple for skaters and anyone tough on shoes. Shoe Goo offers quick fixes as well as preventative protection, with a formula that lets you skate your favorite pairs a little longer.