Unit
Unit is an Australian action sports brand inspired by two wheels, dirt and street culture.
Founded in 2002 on the Gold Coast, Unit is known for its bold graphic style and roots in action sports. The brand supports a mix of riders in BMX, motocross, MTB and skateboarding, alongside streetwear and accessories reflecting a passion for progression and individuality.
Unit has built its reputation with high-quality, creative products and strong support for athletes, events and local scenes. Their visual identity stands out for big, impactful imagery and a dedication to representing core rider culture across sports.
- Founded
- 2002
- Origin
- Gold Coast, Australia
- Website
- unitriders.com
