Wayward

Wayward was founded in 2017 in Spitalfields, London by Daniel “Snowy” Kinloch and James Edson, both members of the PWBC (Palace Wayward Boys Choir) skate crew, as a continuation of the creative ethos behind the Wayward Gallery and a reflection of their community‑driven approach to skate culture. The first collections featured monochromatic apparel and artist‑driven deck graphics based on Jethro Haynes’ underwater photography and other imagery designed to resonate as art pieces as much as skateboards.

The brand designs bold skateboard decks and simple, black‑and‑white clothing with an emphasis on quality and originality. It remains independent and closely tied to its founders’ creative vision, bringing a distinctive, thoughtful presence to London’s skate scene.